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Strategic business case development


The purpose of a strategic business case, known in the public sector as a Strategic Outline Case, is to provide a formal document that provides justification for the investment required to deliver identified business benefits. It includes an initial analysis of the status quo and the need for improvements, proposed alternative solutions, assumptions, constraints and a risk-adjusted cost-benefit analysis. The document is used to:

   provide clarity on which to assess the concept
   obtain stakeholder commitment
   secure a commitment for funding the detailed development of the concept


The strategic business case is therefore an important document and stakeholder management, technical, risk, value management, planning, funding and commercial knowledge supported by experience, are essential to produce a document that clearly identifies the benefits and justifies the level of investment. It is also critical that the justifying business case is robust and achievable, avoiding the pitfalls of 'optimism bias'.


How we can help

At Kristal Oak we provide services that are designed to help our clients prepare strategic business cases that, justify the required investment and support the delivery of required benefits that are in line with their corporate level objectives.

Our key strengths are:

  • stakeholder identification, engagement and management
  • technical strategy
  • risk management
  • value management
  • investment planning
  • funding and commercial strategy
  • financial modelling

We believe that the required benefits drive the development of the strategic business case.

"the best results come from early engagement”

Our strategic business case services are best applied during the conception and feasibility stages, prior to any decision to pursue the investment. We tailor our approach to best complement our clients’ needs for business strategy. We offer 'development' and 'review / health check' services.

Strategic business case development

In collaboration with our client, we provide support services to help develop the basic principles and prepare the strategic business case. As part of this service we ensure a strategic business case designed to deliver clearly defined benefits through the investment. We ensure that there are:

  • appropriate assumptions
  • adequate financial controls
  • effective management proposals
  • alignment with corporate level objectives
  • options appraisal
  • clearly identified success criteria
  • appropriate challenges to drive out optimism bias

We prepare the strategic business case in accordance with the requirements of the business and apply the recommendations of The Green Book during our preparation of business cases for public sector projects.